Marketing veteran Scott Keogh is taking the helm of Audi of America.
Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.
The appointment, announced on Wednesday evening, is effective immediately. Keogh, 43, has overseen Audi's ambitious and at times audacious marketing blitzes, including Super Bowl commercials, the Le Mans Truth in 24 documentaries, placements in highly publicized movies and forays into social media.
Keogh also is a performance proponent and backed the reintroduction of the RS line in the United States, and he is a strong supporter of diesel technology.
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